The Trigger
Creative Direction, Design︎︎︎ Public Intervention
︎︎︎ “Social Design” Youth Exchange
Barcelona, 2016. A world living through a wave of terror, and a media cycle that fed on it daily. The Trigger was a guerrilla installation that asked a simple question of the people who walked past it: do you believe what you're being shown?
Developed during an international social design exchange, the nomadic pieces combined stark typographic statements with mirror-like surfaces, designed so that every reader saw their own distorted reflection looking back. The medium was the message.
