The Trigger

Marketing Guerrilla

This flash project was developed by a group of people with different nationalities and backgrounds during an International Youth Exchange in Barcelona focused on Social Design, the Design Your Future.
The Trigger was an installation that target public spaces of Barcelona, during a time when the world was living a frightening terrorrist wave, encouraging critical thinking about the information that media deliver to us daily.
The nomad pieces were developed around intense statements combined with a powerful graphic concept, based on a strong typography printed on a mirror-like surface, conceived to suggest a visual metaphor when interacting with the readers and reflecting their own portraits distorted.