Parfois SS’18
Creative Direction, Editorial Design︎︎︎ Fashion
︎︎︎ Parfois Accessories
Twice a year, Parfois gathers its global partners to reveal the season ahead. The convention is both event and artefact — the invitation and collection book together carry the season's identity before a single product reaches a shelf.
For the Spring/Summer 2018 edition, both pieces were designed around the material boldness and high contrast at the core of that collection: physical objects that embodied the season before the stores did.
Twice a year, Parfois gathers its global partners to reveal the season ahead. The convention is both event and artefact — the invitation and collection book together carry the season's identity before a single product reaches a shelf.
For the Spring/Summer 2018 edition, both pieces were designed around the material boldness and high contrast at the core of that collection: physical objects that embodied the season before the stores did.
