Parfois — Brand Explorations
Creative Direction, Branding, Calligraphy︎︎︎ Fashion, Activation
︎︎︎ Parfois Accessories
A tote bag commission for a pop-up opening at Citadium in Paris became something larger. The challenge was a merch piece that could carry both Parfois's identity and the young, irreverent energy of the Parisian concept store it was entering.
The final design — built around a fluorescent statement colour — worked well enough to travel: adapted for store opening activations across multiple markets, oversized photobooths, and retail packaging. A brand exploration that grew by being used.
A tote bag commission for a pop-up opening at Citadium in Paris became something larger. The challenge was a merch piece that could carry both Parfois's identity and the young, irreverent energy of the Parisian concept store it was entering.
The final design — built around a fluorescent statement colour — worked well enough to travel: adapted for store opening activations across multiple markets, oversized photobooths, and retail packaging. A brand exploration that grew by being used.
