Parfois Tote Bag
Identity & MarketingThis brand project started with the development of a special tote bag for a Parfois pop-up store event in the Parisien mall Citadium.
The challenge was to create an unique merch piece that actively promoted this opening and embodied both the brand’s values and the young and fresh spirit of Citadium.
The final design, that used a fluor color as statement piece, was later adapted for store openings activations around the world, giant photobooth bags and the store packaging.
The challenge was to create an unique merch piece that actively promoted this opening and embodied both the brand’s values and the young and fresh spirit of Citadium.
The final design, that used a fluor color as statement piece, was later adapted for store openings activations around the world, giant photobooth bags and the store packaging.
